Social.
Social.
40% of Gen Z and Millennials prefer searching on TikTok and Instagram over Google Maps or Search when looking for a place to buy.
A business with an active social presence is perceived as 3x more trustworthy than one without.
40% of Gen Z and Millennials prefer searching on TikTok and Instagram over Google Maps or Search when looking for a place to buy.
A business with an active social presence is perceived as 3x more trustworthy than one without.
Social.
99% of social media access happens on a mobile device. If a business isn't optimized for the vertical mobile feed, they are invisible.
99% of social media access happens on a mobile device. If a business isn't optimized for the vertical mobile feed, they are invisible.
CTV.
As of mid-2025, streaming officially surpassed broadcast and cable combined (44.8% vs 44.2% share).
MNTN
Over 90% of U.S. households now have at least one Connected TV device.
marketingLTB
By the end of 2025, an estimated 77 million households will have "cut the cord," making them unreachable via traditional cable ads.