SOCIAL | Metro Media

Social.

40% of Gen Z and Millennials prefer searching on TikTok and Instagram over Google Maps or Search when looking for a place to buy.

A business with an active social presence is perceived as 3x more trustworthy than one without.

99% of social media access happens on a mobile device. If a business isn't optimized for the vertical mobile feed, they are invisible.

YouTube is the second most visited website in the world, right behind Google.

YouTube videos appear in Google Search results. A video is 50x more likely to make the front page of Google than a text-based website.

YouTube reaches more people aged 18–49 than all cable TV networks combined.

70% of viewers say they bought a brand as a result of seeing it on YouTube.

68% of social media users log into Facebook every single day.

The average user spends 30.9 minutes per day on Facebook.

75% of online users with an income over $75,000 are active on Facebook.

50% of the time spent on Facebook is now spent watching video.

58% of U.S. adults who earn over $100,000/year are active on Instagram.

62.7% of users specifically use Instagram to research brands and products.

87% of users say they took action after seeing product details on Instagram.

The average user spends 58 minutes per day on TikTok.

88% of small businesses on TikTok report increased sales after joining, and 74% have sold out of a product due to a specific video.

64% of Gen Z use TikTok as a search engine. For 43% of users, TikTok is now their primary search tool.